Tech suits up for the Super Bowl
The final clash of the football season is more than just a game. It's an extravaganza, and the Steelers and the Cardinals aren't the only ones who'll be looking to score.
The final clash of the football season is more than just a game. It's an extravaganza, and the Steelers and the Cardinals aren't the only ones who'll be looking to score. 
So maybe there wasn't a big secret revealed in the Super Bowl ad for the NBC-News Corp. joint video venture--unless you're a fan of conspiracy theories.
(Posted in The Social by Caroline McCarthy)
February 1, 2009 7:13 PM PST
And thus arrives the 2009 Twitter Bowl, in which the tweeting crowd conducts and tallies the second annual microblogged "conversation about Super Bowl ads."
(Posted in Webware by Jonathan Skillings)
February 1, 2009 3:11 PM PST
Before the Steelers and Cardinals battle it out, the NFL, NBC, and other companies deploy all kinds of technology few will ever know about or see.
(Posted in Gaming and Culture by Daniel Terdiman)
January 30, 2009 10:00 a.m. PST
For some, this Sunday will be all about the Super Bowl. For others, not so much. Which gadget could successfully distract you from the field?
(Posted in Crave by Daniel Terdiman)
January 30, 2009 12:18 p.m. PST
This Sunday's game will feature fewer tech-centric spots than in years past, but the industry is still scrambling for the spotlight.
(Posted in The Social by Caroline McCarthy)
January 30, 2009 4:00 a.m. PST
Via the Web you can send your friend a beer, see all the past Super Bowl commercials, and participate in a debate about which ones are best.
(Posted in Webware by Don Reisinger)
January 30, 2009 3:01 p.m. PST
At $3 million for 30 seconds, advertisers need a big score in the big game. Otherwise, the Monday morning quarterbacks will eat them alive. No pressure.
(Posted in Coop's Corner by Charles Cooper)
January 30, 2009 4:00 a.m. PST
The chipmaker and the movie maker plan to show off the fruits of their 3D collaboration on Super Bowl Sunday.
(Posted in Nanotech: The Circuits Blog by Brooke Crothers)
January 29, 2009 8:10 a.m. PST
Want to find statistics on your favorite ballplayers? Here's list to help you out.
(Posted in Webware by Don Reisinger)
January 28, 2009 5:10 p.m. PST
CNET TV's Natali Del Conte showcases TVs and devices to enhance the viewing experience and offers tips for those of you who don't want to spend a dime.
(Posted in Crave by CBS Interactive Staff)
January 27, 2009 12:15 p.m. PST
Joint video venture between NBC Universal and News Corp. promises to "reveal the secret" during the big football game on Sunday.
(Posted in The Social by Caroline McCarthy)
January 26, 2009 2:12 p.m. PST
Twenty-five years ago, the landmark commercial paved the way for big-budget television advertisements and brought Apple into the mainstream.
(Posted in The Social by Caroline McCarthy)
January 23, 2009 4:00 a.m. PST
Frito-Lay hosts fan contests to create advertisements, even for events as high-profile as the Super Bowl. This year, an ad called "Mouse Trap" crunches the competition.
(Posted in The Social by Caroline McCarthy)
February 4, 2008 4:57 a.m. PST

Hulu: We're evil, and proud of it
So maybe there wasn't a big secret revealed in the Super Bowl ad for the NBC-News Corp. joint video venture--unless you're a fan of conspiracy theories.
(Posted in The Social by Caroline McCarthy)
February 1, 2009 7:13 PM PST
Twittering the Super Bowl ads
And thus arrives the 2009 Twitter Bowl, in which the tweeting crowd conducts and tallies the second annual microblogged "conversation about Super Bowl ads."
(Posted in Webware by Jonathan Skillings)
February 1, 2009 3:11 PM PST
Tech that makes
the Super Bowl super
Before the Steelers and Cardinals battle it out, the NFL, NBC, and other companies deploy all kinds of technology few will ever know about or see.(Posted in Gaming and Culture by Daniel Terdiman)
January 30, 2009 10:00 a.m. PST
Friday Poll: Gadget or gridiron
For some, this Sunday will be all about the Super Bowl. For others, not so much. Which gadget could successfully distract you from the field? (Posted in Crave by Daniel Terdiman)
January 30, 2009 12:18 p.m. PST
Super Bowl tech ads
sitting on sidelines
This Sunday's game will feature fewer tech-centric spots than in years past, but the industry is still scrambling for the spotlight.(Posted in The Social by Caroline McCarthy)
January 30, 2009 4:00 a.m. PST
How to pass the time until the Super Bowl kickoff
Via the Web you can send your friend a beer, see all the past Super Bowl commercials, and participate in a debate about which ones are best.(Posted in Webware by Don Reisinger)
January 30, 2009 3:01 p.m. PST
Super Bowl dilemma: Are the ads worth the price?
At $3 million for 30 seconds, advertisers need a big score in the big game. Otherwise, the Monday morning quarterbacks will eat them alive. No pressure.(Posted in Coop's Corner by Charles Cooper)
January 30, 2009 4:00 a.m. PST
Intel, DreamWorks take 3D graphics to Super Bowl
The chipmaker and the movie maker plan to show off the fruits of their 3D collaboration on Super Bowl Sunday.(Posted in Nanotech: The Circuits Blog by Brooke Crothers)
January 29, 2009 8:10 a.m. PST
Guide to sports stats sites, just in time for Super Bowl
Want to find statistics on your favorite ballplayers? Here's list to help you out.(Posted in Webware by Don Reisinger)
January 28, 2009 5:10 p.m. PST
Make watching the Super Bowl super
CNET TV's Natali Del Conte showcases TVs and devices to enhance the viewing experience and offers tips for those of you who don't want to spend a dime.(Posted in Crave by CBS Interactive Staff)
January 27, 2009 12:15 p.m. PST
Hulu to shock world with Super Bowl ad
Joint video venture between NBC Universal and News Corp. promises to "reveal the secret" during the big football game on Sunday.(Posted in The Social by Caroline McCarthy)
January 26, 2009 2:12 p.m. PST
Remembering the '1984' Super Bowl Mac ad
Twenty-five years ago, the landmark commercial paved the way for big-budget television advertisements and brought Apple into the mainstream.(Posted in The Social by Caroline McCarthy)
January 23, 2009 4:00 a.m. PST
previous coverage
Guy in a mouse suit wins Super Bowl (ad, that is)
Frito-Lay hosts fan contests to create advertisements, even for events as high-profile as the Super Bowl. This year, an ad called "Mouse Trap" crunches the competition.(Posted in The Social by Caroline McCarthy)
February 4, 2008 4:57 a.m. PST