Snap woes continue with another round of layoffs

The company behind the Snapchat app is looking to cut around 100 employees following layoffs earlier this month.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng

Snap continues to struggle. 


Snap is in for another round of job cuts. 

The company behind the popular social network Snapchat is looking to cut around 100 positions, mostly in the advertising business, Snap confirmed. Bloomberg reported the story earlier Thursday. 

This would follow a cut of roughly 120 engineers from earlier this month. 

The moves are the latest indication of Snap's growing pains as it wrestles with how to expand its business. The network, which lets you send videos, images and text with special filters that disappear after they're viewed, exploded in popularity among younger users, but remains confounding to older, more mainstream audiences. The company introduced a redesigned app late last year intended to make it easier for anyone to join, but its most hardcore users have rejected the changes

The company grew at a tremendous rate, and CEO Evan Spiegel noted in the company's fourth-quarter conference call that it added 2,400 employees over the last two years, or 100 new team members each month. 

While the layoffs are significant, they represent a small fraction of its total workforce. As of the end of last year, the Venice, California-based company had more than 3,000 employees, according to a filing with the Securities and Exchange Commission

Update, 7:55 a.m. PT: To include confirmation from Snap.