These days, it seems, throwing Apple products out of flying machines is all the rage. The latest to jump onboard the train by falling from an ultralight is an iPad encased in a G-Form Extreme Sleeve.
Just like thethat survived a much higher (and accidental) fall from a small plane used for parachute training, the iPad appears to be unscathed after being dropped 500 feet to test G-Form's new soft, floppy sleeve for consumer electronics.
Last time we called on NASA and our elementary physics education to try and deconstruct what happened to the falling iPhone in the air, but this time we get to watch the whole episode from start to finish as we fall victim to stunt marketing yet again.
Some shock absorbency credit is surely due the G-Form sleeve here, but credit also goes to the quality of the materials used to make the displays in touch-screen products like the iPad these days... oh yeah, and that soft, cushy-looking grass landing may have helped a bit too.
Bottom line: I'll gladly give some kudos to G-Form here, but I'd be more impressed if they'd lent that iPad and case to the butterfingers of our much higher-flying iPhone-dropping friend--or really upped the ante by, say, making the chassis of the newout of the G-Form material and putting it through some highway safety crash tests...