Silicon Valley tweets and posts pride after US Supreme Court ruling

Leaders of companies exult online and plaster rainbows over corporate logos in the wake of a Supreme Court ruling striking down bans on same sex marriage.

Laura Hautala
Laura Hautala
Laura Hautala Former Senior Writer
Laura wrote about e-commerce and Amazon, and she occasionally covered cool science topics. Previously, she broke down cybersecurity and privacy issues for CNET readers. Laura is based in Tacoma, Washington, and was into sourdough before the pandemic.
Expertise E-commerce, Amazon, earned wage access, online marketplaces, direct to consumer, unions, labor and employment, supply chain, cybersecurity, privacy, stalkerware, hacking. Credentials
  • 2022 Eddie Award for a single article in consumer technology
Laura Hautala
3 min read

A frame from a wavy, rainbow animation tweeted by Vine after news that the US Supreme Court had struck down bans on same sex marriage.

Silicon Valley's leaders rallied to celebrate the US Supreme Court's decision Friday that struck down bans on gay marriage. From venture capitalists to the heads of well-known tech companies, the mood was excited and congratulatory.

The tweets and Facebook posts shouldn't surprise anyone -- Silicon Valley has overwhelmingly supported marriage equality efforts for at least a decade.

Apple is frequently cited as being among the first companies to offer benefits covering same sex partners, and in 2008 it donated money to the campaign fighting a California proposition to ban same sex marriage. Two years ago, Apple, Facebook, Google, Amazon and Microsoft filed friend of the court papers in a US Supreme Court case considering the Defense of Marriage Act, saying the lack of federal recognition of same sex marriages hurt company morale and made insurance and tax benefits unnecessarily complicated. In April, executives from Apple, Salesforce.com and Yelp spoke out against a law in Indiana they said would enshrine discrimination against the LGBT community under the guise of religious freedom.

Marc Benioff, billionaire founder of Salesforce.com, tweeted, "Congratulations. Equality for all," along with an image of the United States covered in an American flag with rainbow stripes:

Tim Cook, the chief executive of Apple who last year wrote of his experience being a gay leader in technology last year, tweeted, "Today marks a victory for equality, perseverance and love."

Mark Zuckerberg, founder and chief executive of Facebook, changed his profile picture to a shot of his face with a translucent rainbow flag superimposed on top. "I'm so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law," he posted on his Facebook page. "We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction."


The hashtags #LoveWins, #LoveIsLove and #MarriageEquality flew around social-networking sites, including in a post from AT&T's official site, which featured the company's globe logo turned from blue and white into a rainbow:

AirBNB tweeted an illustration of a rainbow-colored abode with the message, "13 states had gay marriage bans. Today, 13 wedding destinations!"

Dueling ride-hailing companies Lyft and Uber both tweeted rainbow-colored messages of support. Uber created an animated GIF showing revelers holding up celebratory signs:

Meanwhile, Lyft tweeted an image of a car with a passenger holding a rainbow flag out the window, wishing followers a "happy pride," in honor of San Francisco's LGBT pride festival this weekend:

Vine, a short-video service owned by Facebook, created a #LoveWins playlist, where people posted their celebratory clips, and it touted the list by tweeting an animation of the Vine logo in a waving rainbow pattern:

Google, for its part, added a new doodle that pops up when users search "marriage equality." The Google logo sits next to a rainbow-colored heart, and a similarly colorful paper chain of people holding hands surrounded by hearts spreads across the top of the page:

And popular social-news site Reddit tweaked its logo to show its usual solo mascot, Snoo, holding hands with a matching partner: