Shuffle grabs 58% of flash player market

Leslie Katz Former Culture Editor
Leslie Katz led a team that explored the intersection of tech and culture, plus all manner of awe-inspiring science, from space to AI and archaeology. When she's not smithing words, she's probably playing online word games, tending to her garden or referring to herself in the third person.
  • Third place film critic, 2021 LA Press Club National Arts & Entertainment Journalism Awards
Leslie Katz
Judging by the proliferation of iPod Shuffles you see bopping around these days, it's no surprise: Apple Computer's flash-based digital media player, out for less than six months, is gaining market share fast.

According to numbers from The NPD Group, the Shuffle has grabbed a 58 percent share of the flash-based digital media player market, up from 43 percent in February.

Merrill Lynch analyst Steven Milunovich called the 58 percent number a "stunning figure."

Overall, Apple had a 74.8 percent share of the total MP3 market in March, thanks to its hard-drive iPods, which claim an even larger share of their markets. Apple's total MP3 unit market share for February was 65.7 percent.