Reporters' Roundtable: Google Instant in depth

What does Google's new "instant" search result page mean for users and for advertisers? We explore the new system with search experts Tom Krazit from CNET, and Danny Sullivan from Search Engine Land.

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
2 min read

Google this week deleted the Enter key from search, with the launch of Google Instant. The new results page gives you search results as you type. Is it just a simple interface change or will it fundamentally change how we use search--and how advertisers pay for clicks?

Today we talk about Instant in depth, with two top experts on Google: Tom Krazit from CNET's Relevant Results, and Danny Sullivan, editor-in-chief of Search Engine Land.

Watch this: Google Instant in depth


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Show notes and talking points

How big a deal is Google Instant? How does it help users? Will it change the way we search? Or think?

Is it really a time-saver?

How about negatives or unintended consequences?

How does it help Google's advertising revenues?

What will it do for advertising clients?

What happens to SEO?

Will branding change to be "instant?" (Will CNET have to worry about CNE?)

Compare to competition, especially Bing. Will Bing release its own Instant Search? (Somebody hacked one together previously.)

Is continuous scroll coming next?

If mobile is such a big deal, why release this on PC/Mac first?

What about the server side? What's happening there? (Caffeine, etc.)

Advice section:
How users can take advantage of it?
How site owners can take advantage?

Watch my Twitter account (@Rafe) for updates on the topic. Of, if you have an idea for a show, e-mail it to me.

Get all the show notes as well as replays and downloads of the podcast on the blog.