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Report: E-mail declines, but e-commerce up (podcast)

ComScore's 2010 U.S. Digital Year in Review report shows drop in e-mail use but increase in online spending.


E-mail usage is down for most age groups, especially teens. Comscore
Comscore Senior Analyst Andrew Lipsman comScore

ComScore's 2010 U.S. Digital Year in Review is out and shows that teens spent 59 percent less time using Web-based e-mail than they did in 2009. Usage is down for every age group except 55- to 64-year-olds, where it's up by 22 percent, and 65-plus, where it increased by 28 percent. The survey also found a healthy increase in online spending, with total U.S. e-commerce climbing by 9 percent over 2009 to $227.6 billion in 2010. And, for the first time, Cyber Monday (November 29th) sales exceeded $1 billion, according to the report.

Other trends for the year include the growth of online buying, including Groupon, which attracted 10.7 million visitors in December--a 712 percent increase from the previous December.

To learn more about the report, I spoke with ComScore senior analyst Andrew Lipsman.


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