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Pizza.com domain name fetches millions

The seller of "Pizza.com" seems in shock after he manages to rake in $2.6 million from the auction of the domain name.

Desiree DeNunzio Editor
Desiree DeNunzio is the gift guide editor for CNET's Commerce team. When she's not writing and editing, she's either hiking through the redwoods or curled up with a good book and a lazy dog.
Expertise Desiree has been a writer and editor for the past two decades, covering everything from top-selling Amazon deals to apparel, pets and home goods. Credentials
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Desiree DeNunzio

Who would've thought a generic domain name would still have the capacity to pull in big bucks? Chris Clark, the seller of "Pizza.com," seemed a bit in shock after he managed to rake in $2.6 million from the auction of the domain name.

"It's crazy, it's just crazy," he told the Baltimore Sun after the close of the auction on Thursday.

Clark, who owns a software company, registered the Pizza.com domain name 14 years ago for just $20. Nothing fruitful ever really came of the domain, so he sat on it for a while, and then he and a friend turned it into an advertising and pizza directory. Then, they heard about the fortuitous sale of Vodka.com and decided to try their own luck with Pizza.com, according to the Sun. By March 29, the bidding hit $2 million and even more bids were coming in.

During the go-go days of the Internet, hopeful companies and entrepreneurs snapped up easy-to-remember, generic domain names with the expectation that they would translate to boatloads of cash--or even a heady IPO. But the gold rush began to die down as it became apparent that names like Jewelry.com and Meat.com were a losing proposition. Vodka.com and the even bigger sale of Business.com for $7.5 million in 1999 can be called anomalies among the many failures.

Clark's Pizza.com auction was held by Sedo.com, which currently features such aspirants as "fattoskinny.com," "waterfrontretreat.com", and "getforeigncurrecy.com".