"The Obama administration turned a deaf ear to us," he said, "and frankly, with President-elect Trump we feel things are going to move in the right direction."
Quaintly, New Balance still makes sneakers in the US.
Trump is against the TPP. He's been vowing to bring manufacturing back to the US from places such as China.
Some on social media, however, weren't in the mood to hear a sneaker company supporting anything Trumpian.
"I have been wearing New Balance shoes (at $160/pair) for the past 10 years," tweeted romance author Julie Brannagh. "If they support Trump, I've bought my last pair."
Romance tends to be cast aside when rancor awaits. Once rancor takes hold, there's no romance in reminding yourself that Hillary Clinton and Bernie Sanders were against TPP too.
And so people began to post videos of themselves trashing or burning their New Balance shoes. Boston-based New Balance told its local Globe newspaper, "New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today."
But social media, like Fox News, wouldn't be fair and balanced without an incursion from the other side. So up popped neo-Nazi site the Daily Stormer to declare: "Your Uniform: New Balance Just Became the Official Shoes of White People."
This was accompanied by a charming picture of sometimes controversial movie star and director Mel Gibson wearing New Balance.