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Microsoft moves MSN Video under Bing umbrella

The software maker says it is combining its video search and MSN content under the Bing brand.

Microsoft said on Tuesday that it is merging its video search efforts with its MSN Video site into a new page that will bear the Bing moniker.

Bing Video, Microsoft said, will serve as a site for watching everything from viral videos to full-length TV shows and video, drawing on content deals with sites such as Hulu, CBS, MySpace, DailyMotion, and YouTube.

The new Bing Video page replaces MSN Video and includes both video search as well as content from sites such as Hulu and CBS. Microsoft

Microsoft notes that video is now a mainstay of the redesigned MSN home page and says MSN will continue to create original programming, such as its "Last Night on TV" effort.

The branding remains a challenge though, as evidenced by a video from Microsoft's Rob Bennett talking about the changes. The video, embedded below, features a "view more on MSN Video" link that, when clicked on, takes a user to the new Bing Video site.

The new Bing Video page is part of a series of changes Microsoft is making as part of a fall refresh of its search site. Earlier on Tuesday, Microsoft made some enhancements to Bing Maps, including the ability to use the mouse to alter a suggested route and have one's directions re-calculated.

The company said to expect more announcements later this week.

<a href="http://video.msn.com/?mkt=en-US&amp;from=sp&amp;vid=5a74d649-3cdd-4ffa-bdb6-d13504cd5767" target="_blank" title="New Bing Video on MSN" rel="noopener noreferrer nofollow" data-component="externalLink">Video: New Bing Video on MSN</a>

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