Leaving for Canada, because Trump? Spotify has a song for that

Technically Incorrect: A new ad campaign from the streaming service seeks to appeal to fleedom flighters. It also features some extraordinary nuns.

Chris Matyszczyk
2 min read

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Spotify/YouTube screenshot by Chris Matyszczyk/CNET

Do you hear childish arguments uttered by allegedly adult politicians and wonder if you can cope anymore?

Do you fear, in fact, that the US is no longer the place for you?

Do you wonder whether a departure to the nifty north is the only way to avoid the coming cataclysm?

Spotify would like to help, by choosing the perfect song for your departure. It's Flo'rida's "My House."

I know this because the streaming service launched a new ad campaign this week. In one ad, we see a couple who's had enough. They're not only moving, they're taking their whole house with them. After all, a poll from earlier this month found that 28 percent of Americans are thinking of heading for northern enlightenment should Republican front-runner Donald Trump win the presidential race.

"If you choose Canada this November," says the ad, "let 'My House' be your soundtrack."

This, though, is just one rousing ad in the new campaign.

Another features nuns who are stirred beyond their usual comportment. They seem to be in the throes of ecstasy -- rock 'n' roll ecstasy, that is. Yes, in church.

What is this blasphemy? Oh, it's only a reminder that the pope has released a rock album. This is followed by the suggestion that you download the "Thou Shalt Rock" playlist.

A third ad recreates a scene from the '80s movie "The NeverEnding Story." Here we see Atreyu, the movie's hero, still flying through the clouds. Yes, he's riding Falkor, his hairy mythical animal.

But wait, that's Noah Hathaway, the same actor who played Atreyu as a 12-year-old. Now he's 44. And the music? Should you have wiped it from your central cortex, it's by Limahl.

"I can't believe after all these years people are still listening to this song," quips adult Atreyu.

Streaming services seem to be soaring along quite nicely too. When Apple Music declared last month it had reached 11 million subscribers, Spotify announced that it had snagged 30 million.

Spotify's ads exude the pleasant confidence that the company is savoring the competition.

Building a brand isn't easy. It's like moving to Canada. It seems like a good idea, but then you encounter certain realities. One might be that music has become a commodity and we just don't care about it like we used to -- unless we're ecstatic nuns, of course.