Kanye West is mad as hell about iPad in-app game purchases for kids

Technically Incorrect: He's given little North an iPad. Now she's apparently being pestered to buy things.

Chris Matyszczyk
2 min read

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

Being a parent involves coming up against gadgets wanting money. Samsung

This is the modern parent's dilemma.

You try and give you children the best you can. Immediately, corporations try to seize on them to spend money.

Before you know it, they have iTunes accounts. Before you know it, they're buying Kanye West albums.

West himself might understand the pain. He already has one child, two-year-old North. He has another on the way.

And those pesky corporations are trying to get her to spend money through her iPad.

Indeed, West tweeted on Friday: "F*** any game company that puts in-app purchases on kids games!!!"

Might this include Glu Games, the company that produces the very successful Kim Kardashian: Hollywood game that has in-app purchases, some of which are -- yes, really -- $40?

Still, West continued to tweet: "That makes no sense!!! We give the iPad to our child and every 5 minutes there's a new purchase!!!"

It would surely be no surprise if North already had some consumerist tendencies. After all, both her mom, Kim Kardashian and her dad -- a fashion designer, rapper, music producer and the self-styled " next Steve Jobs" -- are well versed in the consumerist arts. It's unclear, however, whether little North did actually buy anything.

Once riled, though, West isn't easy to restrain.

He continued: "If a game is made for a 2 year old, just allow them to have fun and give the parents a break for Christ sake."

West isn't the first parent to be upset over kids being able to buy inanimate and utterly useless things in games.

Who can forget five-year-old Danny Kitchen who was ever so very sorry after racking up a $2,500 bill on his dad's iPad in just 10 minutes? (In this case, Apple offered his dad a refund.)

Some, on observing West's frustrations, did offer advice. He could, for example, turn off in-app purchasing capability. He could also make sure that little North only plays games that don't have such a capability at all.

There are also such things as parental controls.

Some parents, though, learn the hard way. And West's heart is at least somewhat in the right place. But we try and suck children into our capitalist ways early in life. We also give them iPads in order to, well keep them quiet.

Put the two together and there's a price.