Instagram will now cram IGTV previews into your feed

Your friends' and family's photos will compete with ads, featured hashtags -- and now promos from the company's mobile video platform.

Justin Jaffe Managing editor
Justin Jaffe is the Managing Editor for CNET Money. He has more than 20 years of experience publishing books, articles and research on finance and technology for Wired, IDC and others. He is the coauthor of Uninvested (Random House, 2015), which reveals how financial services companies take advantage of customers -- and how to protect yourself. He graduated from Skidmore College with a B.A. in English Literature, spent 10 years in San Francisco and now lives in Portland, Maine.
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IGTV Instagram video
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Instagram will add video clips promoting its IGTV platform to users' feeds. The company announced the move on Twitter this morning, and it has already garnered voluminous and mixed feedback from the app's user base of 300 million

In June, the Facebook-owned company unveiled IGTV, a standalone mobile app and video platform that's integrated directly into Instagram. Videos on IGTV can run for 10 minutes or longer -- which goes far beyond the 60-second maximum for regular Instagram videos. 

Since its debut, IGTV has received criticism on a number of fronts. In September, Business Insider reported that the platform had routinely recommended inappropriate videos to young users. Facebook, Instagram's parent company, has had similar issues with its Facebook Live service, which has enabled users to broadcast controversial videos that have included killings, suicides and rapes. 

Watch this: Instagram CEO on why he left

In September, Instagram CEO Kevin Systrom and Chief Technical Officer Mike Krieger left the company.