Beyoncé and Her Music Arrive on TikTok
The artist joined the platform with a compilation video of fans dancing, singing and reacting to her newest single, Break My Soul.
People can now feature songs from Beyoncé's entire catalogue in their TikToks.
Before Thursday, there was a Queen Bey-shaped hole on TikTok. Beyoncé has filled that hole with the arrival of her music -- and her social media presence -- on the popular app.
Beyoncé announced her arrival on TikTok with a compilation of videos of fans dancing, singing and reacting to her song Break My Soul, which she released in June. Now people can feature songs from her entire catalog in their TikToks, Variety reported.
Following the announcement, Beyoncé's first TikTok video, below, already has over 500,000 views, and Beyoncé has already accrued over 3.3 million followers.
@beyonce Seeing y’all release the wiggle made me so happy! Thank you so much for all the love for BREAK MY SOUL! - Love B —#RENAISSANCE #BREAKMYSOUL ♬ BREAK MY SOUL - Beyoncé
The artist's arrival on the platform expands her already abundant social media following, with over 268 million Instagram followers, 15.5 million Twitter followers and 56 million Facebook followers.
In recent years, TikTok has played a significant role in the success of musicians. The platform has become a key asset for generating buzz around forthcoming albums and singles, and allowing artists to connect with their fanbase somewhat organically -- not that the queen of music herself needs any help with that.
Break My Soul is the first single from Beyoncé's forthcoming album Renaissance, which will be released on July 29.
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