Microsoft's AI-Powered Bing Google's ChatGPT Rival Hogwarts Legacy Review Ozempic vs. Obesity Best Super Bowl Ads 2023 Honda Accord Hybrid Review OnePlus 11 Phone Review Super Bowl: How to Watch
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept
Why You Can Trust CNET
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

Amazon's new shopping experiment is Scout, and you can try it now

Give items a thumbs-up or a thumbs-down to get tailored product recommendations.

Amazon Scout
Amazon's new Scout tool offers recommendations based on your likes. 
Screenshot by Abrar Al-Heeti/CNET

Amazon's is testing a new tool called Scout that recommends products based on your likes and dislikes. The tool is available now, though it's not clear when it launched. CNBC reported on it earlier Wednesday. 

Shoppers can scroll through images of furniture; kitchen and dining items; home decor; indoor and outdoor furniture; bedding; lighting and women's shoes. After they hit the thumbs-up or thumbs-down button below an image, they'll get real-time recommendations on products. Amazon's site says more categories of items will be added in the future.

"This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes," an Amazon representative said. "It is perfect for shoppers who face two common dilemmas: 'I don't know what I want, but I'll know it when I see it' and 'I know what I want, but I don't know what it's called.'"

The tool is powered by machine learning and pulls images from Amazon's expansive selection of products to show customers a variety of items, the representative said. 

The feature is currently being tested on Amazon's site and app.