Holographic french fry packet scares away seagulls

Who's your fry daddy? Australian fast-food franchise Hungry Jack's shows off its new wrappers intended to freak out hungry birds.

Gael Fashingbauer Cooper
CNET freelancer Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." If Marathon candy bars ever come back, she'll be first in line.
Gael Fashingbauer Cooper

If you live in a landlocked city or state, you may never have been required to defend your al fresco lunch from a pack of hungry and determined seagulls. But it's enough of a problem in some areas of Australia, apparently, that technology has come to the rescue.

Hungry Jack's, the company that franchises and oversees Burger King's presence in Australia, decided it was time to do something about bird burglars who were snatching french fries (chips, to Australians). In a video in which seagulls are dubbed "pincer-mouthed, chip-addicted feather reptiles," the company presents its solution: A fry container that scares gulls.

"Printed on holographic paper, the glittering surface reflects light, and protects our new thick-cut chips," the company promises, noting that the new wrappers have been released in "gull-infested areas around the country."

"Finally, Aussies can enjoy their thick-cut chips in peace," the ad claims, showing a gull faced with fries in two cartons, and choosing to steal from the non-holographic one.

Not all Aussies are buying it. "I thought shiny things attracted birds?" wrote one YouTube viewer. "This is such a bad idea."

And one viewer questioned the timing, considering the season in Australia at the moment. "GREAT IDEA! Now no pesky seagulls are gonna steal chips from my warmed-up house because it's winter."