The Eco Highlights label will flag the company's most environmentally friendly peripherals, like a completely recyclable printer.
Erica OggFormer Staff writer, CNET News
Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.
Sure, recycled paper is nice, but what about feeding it through a recycled printer?
Not as in refurbished and resold, but a new Deskjet that is composed of 83 percent recycled plastic. Hewlett-Packard is introducing a new green-focused label for some of its peripherals, and one of the first items under that label is the aforementioned D2545 printer.
HP hopes to tempt the environmentally conscious as well as those looking for a bargain with the D2545, which retails for $45. Even the ink cartridges it uses are made of recycled plastic resins.
The printer is one of several products that will fall under the HP Eco Highlights label. So far it also includes three LaserJet printers (P4015x, P4515x, and P4515xm models). HP says the label will list the environmental attributes of the product, and will eventually encompass all products the company offers.
HP recycles tons of dead tech products every year, so it makes sense that it's able to make products from the materials it recycles. So while consumers are becoming much more aware of the environmental impact of the products we use, and even businesses are beginning to see the boon that green policies are to their bottom lines, why not make this standard instead of an outlier?
HP responded that by 2010,100 percent of its Deskjet printers will contain some recycled materials, and will increase by three times the number of inkjet printers made from recycled materials.
If HP can do this with printers, why not make their PCs and other products from recycled materials too?
They wouldn't be the first to make eco-conscious PC casings. Fujitsu has been experimenting with corn-based resins in some of the laptops it is selling, and for the same price as the non-corn-based models.