E-commerce just dropped the letter "e," with Groupon setting up its first retail store in the heart of Singapore.
The store is an avenue for shoppers to redeem their purchased goods instantly, Groupon Singapore CEO Karl Chong told CNET Asia during the official launch. It's also a way for the company to get to know its customers.
The shop has three computer terminals, as well as a handful of Apple iPads, where customers can browse, buy, and print deals on the spot. However, only physical goods can be redeemed at the store in the Suntec City Mall.
Customers can try out the goods on display before purchasing, as well as ask Groupon ambassadors about products. We like this idea, as it makes customers feel more secure about making a purchase.
According to Chong, Groupon Singapore previously had a smaller redemption center that saw long lines. To reduce the wait times, the company decided to expand into a concept store.
The shop also has a separate counter for customers to exchange or repair defective merchandise.
If the physical store is successful in Singapore, similar shops may be set up in other markets as well. However, this does not spell the end of online shopping for Groupon.
"Groupon will remain an online platform, both on your desktops and your smartphones," Chong said. "The strategy behind setting up the Groupon shop speaks to the huge priority we place on delivering convenience to our customers."
(Source: Crave Asia)