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From folks who brought you instant film and instant cameras. . .

Polaroid Media Backup Photo Edition

Media Backup Photo Edition

Polaroid popped up on our radar again, this time introducing a handy photo backup device.

Plugging the portable storage device into a computer's USB port automatically prompts it to find and copy any images stored on the computer. The Media Backup Photo Edition, which comes in black or white, does not require installing software or clicking a sync button to activate but works automatically through its "ClickFree" technology.

The 2.5-inch 40GB hard drive can hold up to about 40,000 photos and can be used with Internet services for sharing and printing.

Polaroid launched the new media backup device at CES 2007 on Wednesday. It will be available some time in the next three months for about $129.