Former Sega head joins Microsoft

David Becker Staff Writer, CNET News.com
David Becker
covers games and gadgets.
David Becker
Microsoft announced Monday that former Sega executive Peter Moore has joined the company. Japanese video game maker Sega, in the midst of a difficult campaign to become the leading third-party publisher of game software, last week that Moore, president of Sega's North American arm, had resigned.

Moore will assume the newly created post of vice president of retail sales and marketing for Microsoft's home and entertainment division, which includes the Xbox game console. His duties will include overseeing Xbox promotion in Europe and Japan.