Netflix kicks ass, takes comic books with first acquisition

The streaming giant buys Millarworld, the comic book publisher behind popular titles "Kick-Ass," "Wanted" and "Kingsman."

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
Netflix Log

Millarworld is behind successful comic books such as "Kingsman," soon to get a second movie.

20th Century Fox

Netflix's first ever acquisition promises to bring even more comic book heroes to life.

The streaming TV giant has bought Millarworld, a comic book publisher founded by Marvel veteran Mark Millar, Netflix announced Monday. Terms of the transaction were not disclosed.

"This is only the third time in history a major comic book company has been purchased at this level," Millar said in a statement. "I'm so in love with what Netflix is doing and excited by their plans. Netflix is the future and Millarworld couldn't have a better home."

Millarworld publishes popular titles like "Kick-Ass," in which a teenager sets out to become superhero and becomes renowned on the internet; "Kingsman: The Secret Service," a super-spy series in the vein of James Bond; and "Wanted," a tale of an amoral assassin and a cabal of villains who have taken over the planet. All have become major motion pictures, though according to Millar, "'Kingsman' and 'Kick-Ass' have unique Hollywood deals elsewhere and aren't a part of this particular acquisition."

Netflix says it will bring Millar's "character franchises to life through films, series and kids' shows available exclusively to Netflix members globally. Millarworld will also continue to create and publish new stories and character franchises under the Netflix label." Millar promises to use some of his newfound wealth to revitalize his hometown of Coatbridge, Scotland.

Netflix has become a major purveyor of comic-inspired shows and movies already, with numerous series based on Marvel characters, including "Daredevil," "Jessica Jones" and the upcoming "Defenders."

Watch this: Disney cuts the cord with Netflix