Cinemark gives nod to MoviePass as its own Movie Club passes 350K subscribers

MoviePass raised awareness about moviegoing subscription services, says Cinemark CEO Mark Zoradi.

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Cinemark's Movie Club has more than 350,000 active users. 

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Cinemark's subscription service Movie Club has more than 350,000 active members, the company told Deadline on Wednesday. And at least some of those subscribers could be thanks to MoviePass.

CEO Mark Zoradi said MoviePass, a rival movie subscription service that's experienced turbulence with its business model, has played a role in Movie Club's growth. 

"It has helped create awareness of subscription moviegoing," Zoradi said. 

Cinemark's service costs $8.99 per month and offers members one 2D ticket a month, as well as discounts on concessions and additional tickets. Unused tickets roll over to the next month.  

Though some have criticized MoviePass as unsustainable, Zoradi told Deadline he has a "more upbeat view." Last week, MoviePass said that starting Aug. 15 it would offer one $10-a-month plan that lets subscribers see three movies a month, with no peak pricing or restrictions on major films. The move comes after customer backlash to price increases and other changes the company attempted to make to overcome financial hurdles. In July, MoviePass briefly ran out of cash, resulting in outages.

First published Aug. 9, 9:10 a.m. PT
Update, 11:32 a.m.: Adds more background on MoviePass.

Watch this: MoviePass manages to get more expensive and less useful