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DRM deathwatch: iTunes, the final chapter

Six days too late to make my predictions for 2008, Apple strips DRM from the majority of its iTunes Music Store selections.

Matt Rosoff
Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.
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Matt Rosoff
2 min read

CNET News' Greg Sandoval is already covering the story, so I won't belabor it, but kudos to Apple and the three holdout record labels--Sony, Universal, and Warner--for reaching an agreement that will result in more than 8 million songs being available on iTunes with no digital rights management (DRM) restrictions. (EMI has made DRM-free songs available on iTunes since last spring, but only 10 percent of the music sold in the U.S. comes from EMI.) As Greg reports, Apple will also let users with existing DRM-encrusted downloads upgrade to a DRM-free version at a higher bitrate--256kbps--for an extra 30 cents.

For only 60 cents, I can upgrade both of my iTunes Store music purchases to DRM-free versions.

To remind everybody why this is important: this now means that most of the songs you buy on iTunes will be playable on devices and software produced by other companies. Yes, the files are still going to be in Apple's preferred AAC format rather than the more widely supported MP3, but a lot of recent digital music products from other companies do support AAC, including Microsoft's Zune (software and device) and the next version of the Windows Media Player, as well as Sony's most recent Walkman digital media players. SanDisk's popular Fuze and Clip, however, don't support AAC--a failing the company will hopefully fix with a software update.

This truly means that DRM for single-song downloads is dead. iTunes is the No. 1 distributor of digital music by a huge margin, and in fact is the No. 1 music retailer in the U.S., ahead of all brick-and-mortar outlets. DRM will live on in subscription-based services--the record companies aren't going to let you download unlimited music for one month's $15 subscription, then cancel and keep all that music--but otherwise fuggedaboudit.

My only gripe: the news comes six days too late to make my No. 1 prediction for 2008 true. Apple is also making music downloads for the iPhone available over 3G cellular networks in addition to Wi-Fi--another prediction that I made for last year.