Daylife goes 'Select' for the non-techies

Conveniently timed to when a lot of newsrooms are cutting costs, the aggregation start-up has launched a self-service news-site-builder that requires little tech know-how.

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Caroline McCarthy

Daylife, a news aggregation start-up that runs a pretty Web site but makes its money from licensing its software to clients, has launched a new product: Daylife Select. It's a tool for Web sites and online publications to add aggregated news and multimedia content (like YouTube videos, Twitter feeds, and Flickr images) from Daylife without requiring technical expertise.

With a point-and-click interface, participants can insert and place widgets, customize the theme, and even import the CSS design from their own sites. Access to Daylife Select comes along with a subscription to the company's API, which ranges from $10,000 to $30,000 per month.

The release of the product is more or less perfectly timed for news outlets that may be cutting costs in the light of the economic downturn--including laying off writers and editors. A cheaper and easier way to install an aggregate news page could be an option for small publications that have been feeling the pain.

"We're kind of a solution for publishers who are short on head count," founder and CEO Upendra Shardanand said to CNET News, adding that Daylife has been riding high on tighter budgets: the company said it reached halfway to its fourth-quarter projections two weeks into October.