No sooner had I posted an announcement about Iriver's holiday price drops than fellow Korean DAP manufacturer Cowon hit us with some news about some enticing pricing of its own. The company is lowering the MSRPs for all models currently marketed in the U.S., with the exception of the newly-released O2. For the rest, you can expect to see a drop of between $20 (for the smaller, flash-based players) all the way up to $70 for the 80GB Q5W.
You can find a complete list of the new prices below, but I wanted to give special attention to one player: the Cowon U5. The player was never pushed much in the U.S. market--in fact, Cowon declined to send us a test unit for this reason--but you can currently find the 8GB model for under $90 on Amazon. For those who are counting, that's $11 per gigabyte, making it the cheapest flash player by a reputable manufacturer--yep, it's even cheaper than SanDisk's Sansa Fuze.