Charmin unfurls NFT toilet paper art
Look out, Mr. Beeple: Mr. Whipple is coming for you.
- She has a master's degree in journalism from Syracuse University.
NF-TP. Get it? Now, wipe that grin off your face. (Yes, we're on a roll here.)
Toilet paper maker Charmin is getting in on the NFT craze. Or in this case, NFT(P).
In a series of tweets Wednesday, the maker of water closet accessories introduced digital art -- various illustrations of rolls of toilet paper -- that it'll be putting up for sale.
Introducing NFT(P) by Charmin.🎨
— Charmin (@Charmin) March 17, 2021
Sometimes a better bathroom experience goes beyond the seat, that’s why were rolling out the first-ever NFT art by a toilet paper brand!
Bid on the digital art using the link below. All proceeds donated to @directrelief!https://t.co/hZkNwEWbDG pic.twitter.com/uJgWtPQDvy
The art world's imagination has been captured by NFTs, or nonfungible tokens, which are essentially cryptological certificates of authenticity -- if you own the NFT, the story goes, you own the "original." In March, famed British auction house Christie's closed its first sale of a digital-only art piece, by artist Beeple. It went for a staggering $69.3 million (seems that's more than you'd pay for a Raphael, Rubens or Turner).
It's not clear whether a Whipple will fetch anywhere near as much as a Beeple, if, indeed, these NFT(P)s sell at all. But if they do find buyers, proceeds will go to humanitarian aid nonprofit Direct Relief.