Charmin unfurls NFT toilet paper art

Look out, Mr. Beeple: Mr. Whipple is coming for you.

Erin Carson Former Senior Writer
Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life.
Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her from the Johnson Space Center to San Diego Comic-Con's famous Hall H. Credentials
  • She has a master's degree in journalism from Syracuse University.
Erin Carson

NF-TP. Get it? Now, wipe that grin off your face. (Yes, we're on a roll here.)


Toilet paper maker Charmin is getting in on the NFT craze. Or in this case, NFT(P).

In a series of tweets Wednesday, the maker of water closet accessories introduced digital art -- various illustrations of rolls of toilet paper -- that it'll be putting up for sale.

The art world's imagination has been captured by NFTs, or nonfungible tokens, which are essentially cryptological certificates of authenticity -- if you own the NFT, the story goes, you own the "original." In March, famed British auction house Christie's closed its first sale of a digital-only art piece, by artist Beeple. It went for a staggering $69.3 million (seems that's more than you'd pay for a Raphael, Rubens or Turner).

It's not clear whether a Whipple will fetch anywhere near as much as a Beeple, if, indeed, these NFT(P)s sell at all. But if they do find buyers, proceeds will go to humanitarian aid nonprofit Direct Relief