Build-your-own-movies from Samsung?

Samsung is betting that the future of the big screen will be cast a little mobile one.

This week, the cell phone maker quietly introduced AnyFilms.net, an experimental site designed to support "the production of cell-phone oriented films," according to the Web site. Anyfilms.net showcases what Samsung calls "ubiquitous films," or short films that can be viewed anywhere, anytime on the cell phone, by up-and-coming filmmakers like Alex Merkin and starring HBO's "Entourage" lead, Adrian Grenier.

In a novel new format for film, the site also lets visitors build their own short film in the "interactive film" section. It's a kind of film puzzle, in which visitors can configure how they want the movie to play out, with the possibility of 10 different endings and clues along the way. Interesting if nothing else.