Budweiser's 'Lost Dog' Super Bowl ad has all the feels
Keeping up with its recent tradition of Super Bowl ads that tug at your heartstrings, Budweiser's "Lost Dog" spot follows one lost puppy's long journey home.
Over the past few years, Anheuser-Busch has put together some pretty powerful and emotional Super Bowl commercials for its Budweiser brand. Last year, we watched as a rambunctious puppy became best friends with one of Budweiser's Clydesdale horses, and this year's Budweiser Super Bowl ad shows us just how deep that friendship goes.
The commercial takes viewers on an emotional roller coaster as the same puppy from last year's commercial becomes lost and must find its way home. Curiosity gets the better of the puppy, who hops into the back of a horse trailer looking for its Clydesdale friend, and gets taken on a long journey to town. The puppy manages to escape from the trailer once it stops, but gets lost trying to find its way back home.
A total of eight puppies were used during filming (I guess one cute puppy just wasn't enough), and seven Clydesdales spent three months in training to fine-tune their skills for the ad. The trailer is set to an acoustic version of The Proclaimers' "I'm gonna be (500 miles)" performed by Sleeping at Last.
Will the puppy find its way back to the farm and its Clydesdale best friends? Watch the entire commercial for yourself at the top of this post, and prepare yourself to have all the feels while watching.