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Apple stirs up the rumor mill

Margaret Kane Former Staff writer, CNET News
Margaret is a former news editor for CNET News, based in the Boston bureau.
Margaret Kane

Apple stirred up the rumor mill this week, sending out invitations for a press event next week that will "change everything."

Almost immediately, speculation began online as to what the company's news could be. Rumor mills quickly settled on two theories: a video version of the iPod, or the long-awaited iPod phone being developed with Motorola.

For Apple's fans, many of whom seem to love talking about the company about as much as they love the products, this was the prompt to begin an evening of speculation and gossip. But given Apple's history of big surprises, a few bloggers seems almost disappointed by all the "spoilers" out there.

Blog community response:

"I'm hoping Jobs will surprise many and announce a video version of the iPod. IMMHO, this announcement hoopla would seem too small for a simple cell phone introduction. Even one that finally showcases an iTunes-capatible cell phone."
--A Burst of Light

"After the multiple, seemingly endless delays getting this thing to market, a splashy press fest seems almost embarrassing."
--The digital music weblog

"Knowing Apple, we could find out about either, both or neither of these two things...or about something else entirely."

--Live Digitally

"Although Apple have not long been pushing two completely new products in the mac mini and the shuffle, people may still expect more from the innovative brand. Wanting new products from Apple is a by-product of their iconic status within the masses."
--Lapblog