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Apple iPhone event opening video zooms through classic products

Take through tech history with graphic representations of the company's most iconic creations.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

Apple always whips up a creative video for Apple Events, and Tuesday's was no exception. The one-and-a-half minute video takes viewers on a cartoony, Sesame Street-style trip through Apple history. 

Give that video designer a raise. Someone worked hard to take such iconic Apple products as the first-ever Mac, the blueberry and other colored iMacs , iPods, iPhones and Apple watches , and turn them into simple, colorful graphics that are still somehow recognizable.

Some viewers seemed to enjoy the look. "Not the most hard-core Apple fanboy but this opening animation showing the iconized history of their products is great," wrote one Twitter user.

Of course, you can't please everybody. "This opening video for the Apple event is annoying and stupid," wrote another.

Follow the rest of the event with our live coverage.