Handsets that everyone had
If you owned a cell phone at any point over the last 15 years, there's a very good chance that you had at least one Nokia. And if you had a Nokia around 2000, I'd wager it was the 5110. Big, sturdy, and available with a rainbow of changeable faceplates, the 5110 didn't offer much by current standards, but it did its job and did it very well. It was the first cell phone I ever owned, and I'm certain it would still function flawlessly today 14 years after its birth.
Other Nokia handsets that reached near ubiquitous status were the 8210, the 3210, and the 3310. Each of these models continued the evolution curve by offering new features while morphing into sleek designs that wouldn't look too out of place today. Yet, it was their cheap price tags, reliable performance, and extreme ease of use that made them huge hits around the world. Other handsets have sold well (hello, iPhone), but it's devices like these that took the cell phone out of Gordon Gecko's hands and put it in the hands of millions. The 1100 from 2003 is another example; it remains the best-selling phone in history.
Dare to design
Sure, Nokia's initial designs were pretty dull, but it wasn't long before the company got more creative. Consider, for example, the 8110. Debuting in 1998, it pioneered the slider phone design and starred in the first "Matrix" film (one of many Nokia phones to make it big in Hollywood). More sliders came, including the all-metal and the camera-equipped 7650. By and large, though, most of the company's phones have been candy bar designs. It dabbled in flip phones like the ultra-affordable 2650 and "fashionable" and made just two swivel phones that I can remember with the 7370 and .
On the other hand, Nokia wasn't afraid to break out of the box. Sometimes it was a tittle too quirky for its own good, but even when pushing the envelope, the company was nudging the industry forward. It introduced square phones, models with , handsets with and keypads, a twisting phone, with paper faceplates that , and some of the that existed outside of Nextel's stable. Yet, the strangest designs were the and "lipstick" phones that were the showpieces of the company's Fashion line. Though they would drive today's texter insane, they delivered respectable features and great call quality. No doubt, though, that their alternative designs scared most users away; I only saw one 7280 in the wild.
Work and play
Nokia was early with features that we couldn't do without today. The 3310 had voice dialing, the 7110 was the first with a WAP browser, the 5510 introduced music, the brought Bluetooth, and the 7650 was the first Nokia camera phone. Sure, they still made calls, but phones started to do a whole lot more.
Nokia also was influential in developing the cell phone as a gaming device. Remember the simple, but very addicting game Snake? Though that game had existed in arcades since the 1970s, it won a massive audience when Nokia decided to make it a standard-issue feature. It first appeared in 1997 on the 6110 and continued to evolve into a full-color game with actual graphics. Other gaming endeavors like theweren't quite as successful, but Nokia made its gaming mark just the same.
On a similar note (bad pun time!), Nokia's signature ringtone also helped popularize the idea of a polyphonic melody as a call alert. Lifted from a 1902 Spanish guitar composition by Francisco Tarrega, the tune first appeared on the aforementioned 2110 and has been on every Nokia since, including the Lumia 900. If you hear it, odds are that you'll recognize it. This violist did.
Basic phones have been Nokia's bread and butter over the past decade, but it didn't shy away from smartphones. With the Symbian partnership, it was one of the first manufacturers to use a third-party operating system, and it introduced some powerful and well-designed smartphones with its E-series and N-series handsets. The crowing achievement no doubt was the Nokia N95. Even today, it's a multimedia machine.
The trouble was that as great as these handsets were, they didn't become global sensations. Though some went on to enjoy success abroad, the lack of carrier support in the United States made them prohibitively expensive at $779 unlocked. Even worse, three months after we reviewed the N95 in April 2007,
Though the post-iPhone era hasn't been kind to Nokia in developed markets, the company remains a powerful force in the mobile world. Its basic phones lineup still rules emerging markets, and it continues to be one the top manufacturers in terms of the number of devices shipped. And it continues to be innovative, most recently with monster camera phones like the
Perhaps that's one reason why Microsoft felt the need to spend so much cash. Exactly how this partnership plays out, and what it means to the cell phone world, will be fascinating.