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Galaxy S21 price: Samsung's next phone will cost $200 less than the S20

Samsung's 2021 flagship phone is even more affordable than last year's, after a disappointing sales drop in 2020.

Shelby Brown Editor II
Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also oversees Tech Tips coverage. Before joining CNET, she covered app news for Download.com and served as a freelancer for Louisville.com.
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  • She received the Renau Writing Scholarship in 2016 from the University of Louisville's communication department.
Shelby Brown
2 min read
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The Galaxy S21 will be cheaper than its predecessor. 

OnLeaks

The new Samsung Galaxy S21 smartphone lineup will be cheaper than the current Galaxy S20 family. The new devices will cost about $200 less, the Galaxy S21 starts at $800 and the S21+ starts at $1,000, and the Galaxy S21 Ultra starts at $1,200.  

Of course, we're not too surprised at the news after South Korean leaker Landsk speculated a potential $100 price drop ahead of the event.

The company made the announcement at its annual Samsung Unpacked event on Jan. 14 -- the last day of CES. The South Korean company's event theme is "Welcome to Everyday Epic." Here's how to watch Samsung Unpacked live.

Read more: Galaxy S21 vs. Galaxy S20 and why now is the worst time to buy a Samsung Galaxy S20

Meanwhile, Samsung is touting its new foldable phones as "more accessible," which could point to lower prices more broadly. The tech giant could be feeling pressure to make its devices more affordable after seeing a more than 20% sales drop in the second quarter of 2020. Analysts point to the coronavirus pandemic as the reason for the smartphone sales plunge. 

Samsung did not respond to a request for comment.

The new phones are the follow-up to the S20 phones, which Samsung released last year to accommodate multiple budgets. Rumors were circulating as early as November that Samsung was already mass-producing the Galaxy S21.

Read more: Galaxy S20 FE vs. other S20 phones: Here's why the Fan Edition is so much cheaper

More Samsung Galaxy S21 rumors