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You Can Snag the Roku Premiere for Just $19 During Walmart's Black Friday Sale

Grabbing a 4K HDR streaming device for your TV just got a whole lot cheaper -- and it's a great holiday gift idea, too.

Adrian Marlow Writer I
Adrian is a deals writer on the Commerce team at CNET. With a love of books, entertainment, travel, tabletop games and, yes, even fandom, they can often be found at concerts, RenFest, Dragon Con or at home binge-watching everything from new hits to classics. After graduating from Kennesaw State with a B.A. in English and Professional Writing, Adrian had a short gig in casting, followed by a long stint teaching English lit, theater and film, before transitioning into commerce writing in 2021. Adrian enjoys sharing insights and favorite finds with their readers.
Expertise Deals
Adrian Marlow
2 min read
The Roku Premiere streaming device box is displayed against a yellow background.
Roku/CNET

If you want access to top streaming services, Roku remains our favorite platform. Whether you have an old-school TV you want to upgrade with streaming access or you have a smart TV with built-in apps but want a dedicated streaming device to improve your user experience, there's a wide array to choose from out there. Some devices can get pretty pricey, but with Black Friday on the way, plenty of early deals have already hit shelves. In fact, Walmart has the Roku Premiere available for just $19 right now. That's less than the average cost of takeout. This Roku model is currently exclusive to Walmart, and includes support for 4K HDR video output, which the otherwise similar but currently slightly more expensive Roku Express model lacks.

This deal is part of Walmart's Black Friday sale, which kicked off Wednesday. The retailer has slashed prices on hundreds of items, making it easy to find plenty of major deals on toys, tech and more ahead of the holiday rush. We're not sure how long this deal will last, so we recommend making your purchase sooner rather than later if you want to snag one at this price. 

The Roku Premiere delivers HD, 4K and HDR support, so long as you have a compatible TV to take advantage of those features. It comes with a remote control with shortcut buttons for easy navigation, and the Roku app works with iOS and Android devices if you want to search with your voice, connect wireless headphones for private listening or have a second remote option. Plus, this device works with Siri, Alexa or Google Assistant and supports AirPlay, which allows you to cast content from your Apple devices to your TV. The box also includes a premium high-speed HDMI cable, so all you have to do is plug the device into your TV, connect to your home's Wi-Fi and sign into your streaming accounts. 

While there are more powerful streaming devices out there, this is a solid option for most people. And at this price, you'll be hard-pressed to find a better deal on an option that supports 4K. The Roku Premiere is a great gift idea as well if you want to get a jump start on your holiday shopping list.