Tony Hawk tests out Sony's latest 4K Action Camera

[MUSIC] We are introducing our first 4k action cam for the active enthusiast, the adventurer, and the mobile content creator. Or, the mom and dad in the moment. Our light and compact 4K model has four times more resolution than full HD. And now it offers shooting capabilities at a high bit rate of 100 megabits per second while delivering 4K images with exceptional realism. Additionally. When you capture full HD video with this 4K action cam, the steady shot function enables outstanding image stabilization 3 times more effective than the previous model. And what this does is it allows users to capture high quality movies. Movies during surfing, cycling. Skateboarding, and fast moving actions of all types. In fact, sports legend Tony Hawk spent a little bit of time with our new 4k action cam and sent us some recent footage so let's please take a look at the footage. [MUSIC] What's up? I'm Tony and I just got the new Sony 4K. Action cam and luckily I have a couple of pretty major trips coming up. I think I am more excited about the camera at this point than the actual trips. But I am going to document them well. Here we are at Mammoth Mountain, day one. Bluebird, are you serious? Check it out. [MUSIC] [INAUDIBLE] [MUSIC] Easy. [MUSIC] Ladies and gentleman, please welcome Tony Hawk. [APPLAUSE]. [MUSIC] So, Tony, let me, let me just ask you a couple question about the Sony Action Cam. And, and then we'll get, we'll get the 4k. But it wasn't long ago that, you know, to capture a video, actually, you couldn't capture a video in 4k like that. But it wasn't long ago to capture a video. LIke that, you would need a crew. You'd need tripods. You'd need multiple people with cameras. Now with the Sony Action Cam, it seems it's become more personal. So how's that helped your creative, You know, we, we, it's, it's, now we can take the cameras for granted. It used to be so clunky, and it was a process. And if you were trying to actually shoot yourself, you'd get this giant lens, and you couldn't very, do. Some of your better tricks and things like that and it was just more of a compromise and now it's seemless. And, and you turn this on, you hit the button, and you know that the explosions right. You know that everything's gonna work out and you take it for granted and you literally strap it to your skateboard. And it's really changed the way that I view how we video everything. So let, let me ask you a little bit about shooting in 4K. So you're always doing something fast and now we can capture four times resolution in high definition and a whole lot more data, so how is, how is that helping your craft and how is technology helping capture more of what, what you want the audience to see? it, we, it, it puts them right the in the POV. You know, the way that we use it, the way that we, we use the, the selfie sticks, the way that we put it on our equipment. It, it doesn't interfere with what we're actually doing so we can do our best stuff and put you right in the center of the action and, and and with the 4k, the clarity is unbelievable. I mean, I had a blast with those cameras for the first couple of weeks and and in shows. And let me ask you also about I, I don't even wanna call it the form factor, but, you know, from a style and design, it, it's sleek, it's trend-setting. But it also gives you a convenient, I would think it gives you a convenience and flexibility as an expert to do different things. Like you said,. You know? Mount it to the bottom of, of your skateboard. Yeah. That was day one actually when I got my first mini. Putting it on my skateboard. And it's intuitive too. I mean, you know? The way, the way that it, you can hold it. You hit the button right away and it starts recording. I mean immediately starts recording which is a huge bonus for what I do and you know? I've never, I've never been able to get shots like that before. And, and I actually have shots of my board from underneath and. Learning new tricks and things like that. It, it's been, it's been a fun journey. That's a pretty amazing invention right there. As a, as a, I wouldn't recommend that to everyone. Cuz when it goes wrong, it, it goes really bad, yeah. Tony, thanks for joining us. Thanks for being here. Great video. Ladies and gentlemen, the legend. Tony Hawk. Thank you. [APPLAUSE] Thanks, Tony. Thank you everybody. [MUSIC]