First Look: Sony Bravia KDL-55NX720
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First Look: Sony Bravia KDL-55NX720

2:45 /

Albeit expensive and plagued by issues in 3D, the beautifully styled Sony KDL-NX720 outpaces the picture quality of most other edge-lit LED-based LCD TVs.

-Hello there, my name is David Katzmaier. I'm with CNET, and this the Sony Sony's KDL-NX720. It's 55-inch TV. There's also a 46 and 60-inch version of the series. This is Sony's least expensive TV with its monolithic style and we really like to look at this TV. When you turn it off, it just looks like black slab sitting there because the screen is pretty much the same black as the vessel surrounding and of course when you turn it on, you get a really thin looking vessel and a pretty sleek looking TV. Of course, from the side, it's also got this integrated, single-pane-of-glass, so I told it's one of the nicest looking TVs we've seen. The NX720 also has 3D capability. We'll get to that in a little, but first you should know that it's active 3D and Sony does not include the glasses. They are actually 70 bucks a piece. The Sony's internet capabilities include an extensive array of video services including pretty much every service except Vudu. There're also plenty of niche services like Sports Illustrated, Blip TV, the Minisode Network, etc. You can actually search those niche services, but you can't unfortunately use the search to include places like Netflix and Amazon video on demand. One thing that makes internet a little bit easier on this TV to use is the inclusion of built in Wi-Fi, so you don't need to buy a dongle to connect this TV to your network wireless. On the back panel, Sony includes plenty of connections, but they are all sort of sideward facing here. They will accommodate the thin panel. There is a 4 HDMI in addition to a component video input available by this breakout cable and of course a PC input. The suite of picture settings on this Sony is little extensive than a lot of other high end TVs. You do get a 2-point white control and the ability to adjust the local dimming to 3 different strings. One of which includes [unk], but other than that, there's really not the extensive 10 point and color management systems we've seen on a lot of the other competitors. When we test the picture quality in NX720, we are very impressed. It's actually one of the best edge lit LED based TVs we've seen. It has very deep black levels, mainly thanks to that local dimming. Of course it's edge lit. The local dimming isn't quite as extensive as the full array local found in more expensive TV. On other hand, it does get a lot darker and better picture quality, than a lot of the other edge lit TVs that don't have local dimming. The Sony we tested also has very good picture uniformity, meaning there isn't a lot of variation in brightness across the screen. Off angles, however, its picture does suffer quite a bit. You lose those black levels when you sit as close to one or two [unk] beside of the TV. We also are not impressed by the 3D on this TV. It does introduce crosstalk when you tilt your head a little bit. It also some flicker when you type your picture setting incorrectly. There's also plenty of [unk] if you chose the alternative without flicker, so. I told if you like 3D, we really don't recommend this television. For 2D, however, KDL-NX720 is one of the best TVs we tested, although it is a little bit expensive compared to its competitor. That's a quick look at the Sony KDL-NX720 and I'm David Katzmaier.

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