iOS 8 reveals Apple's master plan
iOS 8 reveals Apple's master plan
4:29

iOS 8 reveals Apple's master plan

Operating Systems
With iOS 8, Apple has opened up its mobile software, installing big friendly gates in its famous walled garden. Well, why would Apple do this now? Adventures In Tech investigates Apple's master plan. [MUSIC]. Since its creation in 2007, iOS hasn't really changed much. Sure it's evolved visually and got new apps, but the way you interact with the software, getting things done by opening one app at a time, this remains the same. That all changes now however, because with IOS 8, Apple is tearing up the very fabric of it's operating system. Until now, apps for IOS have been unable to talk to each other, a new tool for developers called extensions for developers called extensions, however, will let apps pop up inside other apps. So, you could share to more places, mess around with documents, or use non Apple editing tools from inside the Photos app. Most striking is the power to install third party keyboards, letting iOS customers use something Apple didn't even make as the primary way of interacting with their gadgets. With iOS becoming more open and interconnected, it feels like Apple is suddenly much more relaxed. Which is weird. This iPhone is terrible it doesn't make calls the battery is not charging I don't know how [INAUDIBLE] Up to this point apple's strict closed approach has made it obscenely rich. So, why would it go all chilled out now? The truth is iOS 8 lays the groundwork for Apple to take even more control. Apple has spent the last decade making mountains of cash from mobile gadgets. But, lately, smartphones and tablets are starting to feel a bit stale across the board. Apple needs to think beyond hardware. So, as we see the smart phone market maturing, handset fatigue really set in. We start to see software overtake hardware as a reason to buy a device. So, if ISA really delivers a great core experience the extension of that will really make Apple [UNKNOWN] and want to move forward. Extending IOS is exactly what Apple has planned. And in revealing iOS 8, it left a few clues as to where it's headed next. For instance, check out HomeKit, Apple's new home automation platform that connects the bevy of high tech household gadgets already in existence making it theoretically possible to control your lights, doors, and home appliances using Siri. Meanwhile, Apple's health kit channeled data from different health accessories into one Apple made app. If you use an iPhone, then Apple already controls the way you do email or messages. The new, more open and interlinking software that iOS 8 introduces will spread that control to whole new areas, ultimately giving Apple more power. Having that power over the consumer to be that hub in their life. Over all the aspects of your home, turning on the lights, being able to have a health tracking system where you and your family can track one another's progress. Being that gatekeeper to all that information only deeper ties you into the Apple ecosystem. It's Apples digital world that gives it real strength. Apple knows that it can stretch its ecosystem to think like cars, home, and health. It also expands the reasons to buy it's hardware. Then of course, there's the delicious information that hardware generates. All the amount of data they can gather from that consumer is invaluable. As being a technological gatekeeper, two of the key things in ones home, it allows them to build up a picture of this person to better serve them products. To better serve advertisers and that data is, is the key. But, wider its ecosystem the more money Apple can make, and the more valuable data it collects. Though we do hope it doesn't use this irresponsibly in the future. Luke Westway, your home. You spent the weekend in your underwear eating cereal straight from the box. It's time for you to invest in a bomb. I'm trousers. Get out of Barry's Trouser warehouse. 5,000 square feet of trousers trousers trouse At first blush, IOS8 may look like a new open Apple but in fact the new systems it puts in place are a play for even more control. And this time over much more than just your smart phone. What do you think Apple's master plan is and are you looking forward to [UNKNOWN]? Let me know and check back next time for another adventure in tech.

Up Next

Adventures in Tech: Just the Skits
adventuresskitsholdingstill.jpg

Up Next

Adventures in Tech: Just the Skits

TV tech through time Part 2
ait-tv-pt2-holding-still.jpg

TV tech through time Part 2

TV tech through time - part 1
ait-tv-history-part-1-holding-still.jpg

TV tech through time - part 1

Nintendo DS: When casual gaming got epic
ait-nintendo-ds-still-1.jpg

Nintendo DS: When casual gaming got epic

Apple: Tech's greatest comeback story
apple-comeback-ait-holding-still-1.jpg

Apple: Tech's greatest comeback story

Netbooks: What were we thinking?
netbooks-ait-holding-still-2.jpg

Netbooks: What were we thinking?

Could Android have saved Nokia?
nokia-android-ait.jpg

Could Android have saved Nokia?

RIP iPod
ait-ipod-holding-still.jpg

RIP iPod

The making of Raspberry Pi
ait-raspberry-pi-holding-still.jpg

The making of Raspberry Pi

How the Galaxy Note changed smartphones
adventuresnoteholdingstill.jpg

How the Galaxy Note changed smartphones

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

PlayStation 5 Pro Leaked: Everything We Know
playstation5pro-leak-clean

PlayStation 5 Pro Leaked: Everything We Know

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Expert vs. AI: Is Now the Time to Buy an EV?
gettyimages-1178244881

Expert vs. AI: Is Now the Time to Buy an EV?

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low
playstation-portal-audio-options-thumb2

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Motorola's Rollable Concept Phone Wraps on Your Wrist
240225-site-motorola-rollable-concept

Motorola's Rollable Concept Phone Wraps on Your Wrist

See Adobe Lightroom on the Apple Vision Pro
adobe-lightroom-00-02-58-03-still006-1

See Adobe Lightroom on the Apple Vision Pro

This $400 Cane Has a Built-In Phone
p1022441-mp4-15-35-32-23-still001

This $400 Cane Has a Built-In Phone

Latest How To All how to videos

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro

Get Your TV Ready for the Big Game: Super Bowl Setup Tips
superbowl-tv-settings-thumb1

Get Your TV Ready for the Big Game: Super Bowl Setup Tips

How to Use a Quest 3 Like the Vision Pro
240202-site-spatial-computing-on-meta-quest-3

How to Use a Quest 3 Like the Vision Pro