Inside Pebble's Design Lab for the making of the Pebble Round

[MUSIC] It's time for the smart watch to look like, well, a watch. That means moving away from bulky designs that look particularly bad on small wrists. Pebble, which brought us one of the. The first IOS and Andriod compatible smart watch knows this. So the search for a solution, and the answer was staring them in the face, the classic watch face. We're announcing the latest watch, we're announcing Pebble Time Round. It's also the thinnest and lightest smart watch in the world. We try to [UNKNOWN] a couple in mind, a lot of like Scandinavian design. Yeah. A lot of the ones that focus on simplicity and not overcrowding the watch design. It's actually in design. It's actually in design. They're both critical. Yeah. [MUSIC] We went behind the scenes to Pebble's design lab to find out how they tackle making a smaller [MUSIC] Stylish, round smart watch. So here we are. We're at the Pebble Design Lab. Super secret, away from the other part of the company. Come on inside. [MUSIC] And what you'll see here is a little bit of the process of how we went about getting to pebble time round. What we're looking at right here is, this is the a bread board. So basically this, this is the watch. But in a larger size, so the developers use this early on before we have a watch. This is what you had to shrink into the watch? Essentially. Basically, OK. Cool, yeah. So what we see here is a whole bunch or a variety of 3-d prints chosen at the very beginning of the process. We just, we built a bunch of models, we printed them out, we put them on our wrist. We Put them on our wrist, we put them on other people's wrists. We were trying to just get information and feedback and what felt good, what was right size. [MUSIC] From this 3D printing process, we were able to really quickly iterate. And move on to the point where we'll start to build something that's more harder in metal. Like here, you can kinda see we went in and started to look at what material it would be. Would it be a shiny silver? You guys ultimately ended up going with three colors. So did you already know that at this point that you would end up with three different bezel colors, or bezel styles? No, so at this point, this point of stage, we probably had 10, 12, multiple different three-dimensional bezels, as well as colors and decorations on them. [MUSIC] This just kind of represents a stable of rear covers or rear housings at various stages. We evaluate what we do with the logo, what details the charging details are, what level of finish is going to be involved. And how far into the process are we know, is this. How many months in? This probably represents six months in. Okay, so when I look at this, I think one-third of the face is bezel. How did it end up that way? We're taking lots of high-tech components and dealing with screens, buttons Taking everything that is in pebble time, and times steel and minimizing it and putting it inside a smaller fore factor. So there's a few things that we can juggle around and fine tune. At the same time there are some limits to the screen and what we can do, and so that bezel helps cover it. What we ended up with. Is an assortment of five watches. Black, silver, and rose. [MUSIC] And we're excited. With Pebble Time Round we think we'll get on the wrist of a lot more women. Can you tell I'm not [INAUDIBLE] [LAUGH] It's going to be my benchmark. [INAUDIBLE]. [LAUGH]. [BLANK_AUDIO]