First Look at the PerSuede Audio iPod and iPhone dock

Speaker 1: I'm Paul Sloan with CNET here at CES and I'm gonna talk to Brad (Pfeiffer?) who's showing these speakers he has made... Not available yet. Tell us what you've made here and what they are and why you're building speakers. Speaker 2: Well Paul what we have here is a 2.1 single point source (MFI?) speaker product that... produces surround sound in the environment that it's placed. It could be your kitchen, it could be your office, it could be your living room and it's designed to produce extremely high fidelity sound... in a very fashion forward... Speaker 1: Right, okay you're talking specs but what drew me to them was how they look. Isn't that the sale here? I mean isn't that the pitch? Speaker 2: Yes. Yes. It's actually both. The look is very important. We recognized that we wanna do something different but at the same time that's not the only thing going and a lot of companies talk about high quality audio but ours truly is extremely high quality and I'm a musician and an engineer as well. So when we developed these... we held no expense to make the best product that we could at a most affordable price point which is very (great?). Speaker 1: So I've been walking around CES, there's a ton of audio, ton of speakers, lots made for the iPhone. Is these are for iPhones or iPods. Speaker 2: Yes. Yes. Speaker 1: Isn't this a crowded market? Speaker 2: Yes it is but we felt that there's still was room for... the combination of the high fashion and the high performance... because to our interpretation of what we see out there... nobody has really done this fusion of the 2 technologies together. Speaker 1: Okay tell me about the fabric. Speaker 2: The fabric is... we call it fashion (slate?) and it's a... we can produce it in many different colors... In the solid colors it has very high chroma. So it really stands out as we say it pops, you know, it really has a nice Chroma to it... but we also have our new... animal print series which we found very popular... and zebra and cheetah and other different patterns that we... Speaker 1: Hold on, popular, aren't you here trying to get distribution deals? These are not yet available right? Speaker 2: No they're not. Speaker 1: Okay. Speaker 2: These... we wanted to be here for the show for CES... This will be in production, ready for sale in second quarter of 2012. Speaker 1: And how much are they gonna be? Speaker 2: The target price is 599 and given the performance level of the product we feel that it's a very, very competitive price point with the level of quality and what we're offering. Speaker 1: Thanks. I'm Paul Sloan with CNET. We talked in to Brad (Pfeiffer?) of (Persuade?) Audio.