The 404: Ep. 1226: Where the faces don't match the voices42:43 /
Have you ever heard of a store that doesn't sell anything? A new crop of Bonobos "guideshops" are opening soon that act as show rooms for men's clothing, but customers that find things to buy are encouraged to go home and order it online. If independent retailers catch onto this model, it could change the way we shop at brick and mortar stores. Find out more on today's episode of The 404.