Apple will finally reveal its $1 billion-budget TV service

On March 25th, the world will change forever. [LAUGH] Apple, the company that brought you the iPhone- [LAUGH] Come on, I'm trying to- Do it, no. Do it. Moving on. Movie trailer voice it. Yeah. Is expected to unveil its rumored video service at a press event at its Cupertino, California headquarters. It's very obvious that this is probably what's gonna happen, because their invitation said it's show time on it. Yeah. So they're not even hiding it. No. Joan, you're gonna be at the event. Is this a big deal or a really big deal? [LAUGH] Tell us all about it. In a world Where Netflix already has over a million subscribers. How big of a deal it that Apple is doing? So it's a big deal for Apple in the sense that iPhone sales, as we know, revenue is going down, and Apple has said that they want services like Apple Music, and presumably this Netflix-like service. They want subscriptions and that recurring money to be coming in, to be a bigger part of their business. And that part of their business has been doing really well lately. Yeah, it's been doing well. So this would be a big part of that push. But Outside of the Apple bubble, they had reportedly a billion dollar budget on content, which- Which isn't actually that much compared to some of the other- It's a lot. It is a lot. It's a lot. Compare that to Amazon and Netflix, though. Well, Netflix's budget, it's hard to keep track. But I think it's something, I can't remember. I think it's 13 billion Including marketing I think it is like 10 billion for for content and another 3 billion for marketing. Wow. I think and I could be honestly it is just so Netflix is just so. The thing about Netflix it knows how to make everybody how to make their jaws drop. No matter how much money they spend. It is not exactly a good barrometer to go up against. A billion dollars is a lot, compared to HBO, compared to Hulu, compared to Amazon which does not spend as much, spending more but does not spend as much, nobody spends as much as Netflix. But what's interesting is that not only do we have Netflix, but Apple is releasing a service, Disney is gonna be releasing a service like it, later this year. There's gonna be a service from Warner Media, which is on AT&T, which is the owner of HBO next year, so it's happening at this time where there's been more kind of competition for this kind of subscriber than ever over the next year Does that worry Netflix at all or are they feeling pretty comfortable? I think that they are feeling fine considering that they have like a hundred and thirty million subscribers globally. They are so far out ahead of the comptetition, wherein the the competition just started, but I will say Spotify though, it still has more global subscribers than Apple Music. Apple Music, kind of to a degree that no one really expected, like really quickly got to second place. And in the US it's even estimated that Apple Music has more subscribers than Spotify, just here. So I would never count Apple out of a race when they're really, really dedicated. They definitely can't do that, so it'll be really interesting to see more about that and obviously price will also be an interesting element. We'll see how that goes