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AT&T to Cut Marketing, Sales Jobs

The carrier plans to let go of a few hundred people.

Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G | Mobile networks | Wireless carriers | Phones | Tablets | Streaming devices | Streaming platforms | Mobile | Console gaming
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David Lumb is a mobile reporter covering how on-the-go gadgets like phones, tablets and smartwatches change our lives. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics, NBC Asian America, Increment, Fast Company and others. As a true Californian, he lives for coffee, beaches and burritos.
Expertise Smartphones | Smartwatches | Tablets | Telecom industry | Mobile semiconductors | Mobile gaming
Eli Blumenthal
David Lumb
2 min read
Silhouette of a man with an umbrella walking by an AT&T logo
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AT&T will let go of a few hundred employees as the season of tech layoffs hits another big company. 

The telecommunications giant told employees in an internal meeting that it plans to lay off people from its mass market group, a subdivision of its larger consumer group that oversees marketing, sales and offers, according to a person familiar with the company's plans. The carrier has around 170,000 total employees. 

The details, including exact timing, are still being finalized, but AT&T confirmed the layoffs as part of its transition to faster-growing segments like 5G and fiber. The company continues to hire in those areas.

"While we aggressively invest in durable and efficient technology, there will be times when we need to adjust our workforce to align with the focus of our company," said AT&T vice president of corporate communications Fletcher Cook. "These decisions are difficult, and we make every effort to do this through attrition, voluntary departures, and reskilling efforts." 

In a year of inflation and a souring economy, AT&T isn't the only telecom that's had rounds of layoffs, with Verizon letting go of  workers in August and T-Mobile laying off employees in July and September. 

The carrier layoffs are just a slice of the huge number of jobs lost in the tech industry this year as companies contract their workforces after disappointing quarterly earnings and the potential recession hitting next year. Snap cut around 20% of its workforce, Meta slashed over 11,000 jobs, Microsoft laid off around 1000 workers and Amazon's late-year layoffs are expected to continue into early 2023