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Zuckerberg explains the three tiers of Facebook

With an app hierarchy, CEO Mark Zuckerberg tries to quell Wall Street's appetite for additional revenue from Facebook's latest ventures.

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Zuckerberg pitches private sharing, says Messenger has 200M users

The Facebook chief discusses the audience of the company's in-house mobile messaging app for the first time and simultaneously signals a growing interest in less public forms of expression.

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Facebook Q1 by the numbers: $1.34B in mobile sales

The first three months of 2014 proved fruitful for Facebook as it brought in $2.5 billion in total revenue with extra help from an audience of more than 1 billion people on mobile.

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Facebook CEO Mark Zuckerberg

Facebook mobile sales surge, CFO to exit

The social network's blossoming smartphone business brought in 59 percent of advertising revenue during the first three months of 2014.

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Instagram now personalizing photos, videos for exploration

With content picked just for you, the Facebook-owned app hopes to send you down a never-ending path of discovery.

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The Facebook icon flag at the social network's Menlo Park campus.

Facebook, Google, Twitter in new scrum over mobile app ad gold rush

What once was Facebook's private mine has created a gold-rush effect with Google and Twitter also now seeking more mobile riches. But there's only so much money to go around.

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WhatsApp grows to half a billion users

Adding 50 million active users in two months time, the messaging app is well on its way to reaching a billion people, just as Mark Zuckerberg anticipated.

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Facebook's auto-playing videos are working for marketers

Last year's controversy is this year's marketing opportunity, as the amount of videos being watched climbs to unprecedented heights.

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The front desk inside building 16 at Facebook's Menlo Park campus.

Facebook's ad business A-OK

Adobe's quarterly social report finds that more people are seeing Facebook ads, which should translate to more profit for the social network and better results for its advertisers.

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Facebook reportedly tinkering with its own mobile ad network

The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.

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Facebook to share ads based on location history with advertisers -- but won't say when

With Nearby Friends, your location history is private to you and only you -- until the social network decides otherwise. Surprised? Don't be. Facebook is in the advertising business.

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Hide from, seek out nearby friends on Facebook

The social network is making it easy to locate your friends on a map, and it’s adding event alerts into the Paper app. Meanwhile, Samsung is about to push out a paid version of Milk Music.

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