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Nokia 301's sticker price, apps aim for tweens

Nokia hopes to hook younger users with a 65 euro basic phone that offers up some fun camera tricks.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
2 min read

BARCELONA, Spain--Here's one thing I really like about Nokia's new Nokia 301: it truly looks like an updated version of a typical Nokia cell phone, with a solid, rectangular candy bar shape, a central select button within a four-directional navigation array, and dialpad buttons below. Like other phones that came before, the 301 runs on Nokia's Series 40 interface.

Instead of the legacy silver paint job, this one gets a body in Nokia's new signature colors: white, black, cyan, bright yellow, and magenta.

The color scheme is one hint of many that Nokia geared the 310 toward the youthful set. Integration with Twitter, Facebook, and What's App are other hints. So is the camera feature that vocally guides you to fit your face in the self-portrait frame when you flip the phone to take a vanity shot. I tried it, and can report back that it works.

Also aimed at teens, the Nokia Slam feature uses Bluetooth to share media, like a photo or a contact card. In the context menu, choose share, then Slam, and then transfer with a click. I tried it with another Nokia 301, and it worked. While you can physically touch the devices, it isn't necessary. Slam just seeks the closest compatible Bluetooth device around.

Nokia 301 is classic Nokia (pictures)

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Onto the other specs, the 301's screen is a 2.4-inch QVGA display (320X240 pixel resolution), which is small, but typical for a phone of this type. The slightly raised plastic dialpad keys are easy to press and bounce back quickly. The phone comes with a single SIM slot or with dual SIM capabilities.

There's a 3.2-megapixel camera (no flash), which includes panorama mode, and burst mode with up to 5 shots in a sequence. You'll only find 256MB of internal storage, but you can save media on up to 32GB of external storage.

The quad-band GSM Nokia 301 is capable of riding 3.5G HSPA speeds, and can handle video streaming by compressing data to help keep bandwidth in check. HD Voice is an audio feature calculated to cut down on background noise.

Nokia promises that battery life is long-lasting: a single-SIM 301 gives up to 20 hours of talk time, Nokia says, and up to 39 days of standby time.

Expect the Nokia 301 to cost 65 euros, or about $85, and go on sale in the second quarter.