The NFL Experience opens in Times Square

The NFL Experience is a new tourist attraction in New York City, located at 7th Avenue and 47th Street, at the north end of Times Square.

Tickets for visitors will be $40 USD.

We took a stroll through the entire "experience," to see what it contains.

Upon exiting the elevator, we were invited to take a picture against a greenscreen.

Gatorade is an official NFL sponsor, so naturally the greenscreen photos are incorporated into a Gatorade-themed composite image.

If you were hoping to spend some additional money on snacks while visiting the experience, you're in luck.

A series of touchscreen tables allow visitors to explore information about teams, watch historic game clips and more.

Scott is a Jets fan, so when prompted to "learn more" about whatever team he wants, he naturally clicked in to watch some Jets highlight clips.

As you walk toward the entry to a movie theatre, you can check out all the memorabilia in a series of wall displays like this one.

We were led into a "4D" theatre with seats that promised to shake.  I wonder if we'll leave with concussions.

The film that is shown is a mix of "experiences", probably intended to evoke all our emotions about football.  Images are projected on not just one, but three walls and the ceiling.

Nothing stops football, not even snow.

The rumbly 4D seats are by D-Box.

Onward... to the locker room!

Various displays give you an idea of the sort of gear inside an actual NFL team's locker room.

This stuff must be exciting to someone.  I'm not the target market.

Next are a series of tech-assisted experiences where you can "dress up" as your favorite player.

Scott will surely pick a Jets jersey.

His face is superimposed on a figure that sort of moves around the screen mimicing his movements.  

Next up are some physical challenges like this vertical jump.  

Or this "Lev Sled," which Scott was determined to nail.

Then there was this hand comparison wall, where you can see various pro players hand sizes.

A lot of the displays allowed you to compare yourself to pro players, like this one about height.

Hmmm, wanna put your face in this helmet-shaped display and experience what it's like to have a football coach train you? Jon Gruden coaches us through a few basic plays.

They may be expecting Disney-style lines for the football-throwing challenge.

Scott tried his best.

If at first you don't succeed...

Try, try again.

Oh look, in addition to men's and women's rooms, there is an All Gender bathroom.  Very progressive, NFL. 

Now we've walked down to the next level: the "field."

Here we can view all sorts of Super Bowl-related stuff.

Like this trophy in a case.

And what by far was the most interesting display of all, the Super Bowl rings.

These things are ridiculous.  

And enjoy this mirrored tunnel display on your way out.  

Exit through the gift shop, of course.

And if you are hungry, there are all sorts of stadium-like foods to try. At stadium prices.

I cannot for the life of me imagine what this "Arizona Cardinals Pump Fake" is like. Is this a thing? People in Arizona pay to eat this?  

Scott tried the chicken and waffles, which seemed to come in a "Grub Tub" that screws onto the top of a soda bottle with a straw coming up through the center of the tub. I've seen enough.