Hyundai and Kia SEMA Show preview

To be honest, I expected more sibling rivalry between sister companies Hyundai and Kia, but it looks like the two Korean automakers are going with very different themes for their 2012 SEMA Show showings.
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Photo by: Hyundai Motors America / Caption by:

Cosworth Genesis Racing Series (CGRS)

Hyundai tends to focus on performance for its SEMA show cars, so it's no surprise to see the Genesis Coupe 3.8 -- the most high-performance Hyundai yet -- among the models to go under the knife. However, it is surprising to see the name of a world-class engine builder attached to this project car: the Cosworth Genesis Racing Series (CGRS) concept.
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Photo by: Hyundai Motors America / Caption by:

Bisimoto Hyundai Elantra GT

Cosworth may inspire immediate gearhead awe, but some of you are likely scratching your head at the name Bisimoto. Bisi is responsible for the 500+ horsepower Honda CR-Z from the 2010 SEMA Show, the 1,000+ horsepower Civic Si from the 2011 show, and his fingerprints are all over this 600-horsepower example of Hyundai's new Elantra GT hatchback.
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Photo by: Hyundai Motors America / Caption by:

Velocity factory tuner concept

The funky-looking Veloster Turbo gets even funkier thanks to a visual upgrade from Hyundai's own internal design and technical center. It also gets even faster thanks to a bit of Cosworth engine massaging that boosts its output to 400 horsepower and 350 pound-feet of torque. Unfortunately, it's still front-wheel drive.
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Photo by: Hyundai Motors America / Caption by:

ARK Genesis Coupe (rendering)

If the ARK Genesis Coupe R-Spec looks anything like this rendering, it's going to be an impressive-looking machine. ARK goes for a track tuned setup with power upgrades that boost the output of the 3.8-liter engine to 395-horsepower. This engine is all motor; no turbo or supercharging is necessary to reach that number.
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Photo by: Hyundai Motors America / Caption by:

Form versus function

The ARK Genesis also gets its share of styling and aerodynamic upgrades. I don't even begin to count the number of wings, winglets, diffusers, and canards in this rendering. A wide body kit and meaty, wide tires finish up the look. Hopefully, there's a function that goes with the purposeful form.
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Photo by: Hyundai Motors America / Caption by:

A different breed of supercar

Kia likes to pick a theme and stick to it for its wacky SEMA Show cars. Last year, it was vehicles customized by a cavalcade of young athletes. This year, it's a series of five rides inspired by DC Comics superheroes to benefit the We Can Be Heroes giving campaign.
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Photo by: Kia Motors / Caption by:

A Kia Forte for the Flash

Kia will be showcasing its Batman-inspired Optima SX, which debuted recently in New York, alongside a new Green Lantern-themed Soul, a Forte for the Flash, and two more yet-unnamed Justice League-inspired customs. Leave your guesses for Kia's other hero and car combos in the comments below.
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Photo by: Kia Motors / Caption by:
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