Ceatec 2011 outside Tokyo was less about eye-popping displays, though it had its fair share, and more about saving energy.
MAKUHARI, Japan--In contrast to last year, the Ceatec 2011 electronics trade show outside Tokyo had fewer 3D TV displays and more power-saving technology in the wake of electricity shortages caused by the March 11 earthquake and tsunamis.
This Smart House, one of several exhibits in the power-saving Smart Community zone, is elevated to maximize space and has a power system based on solar and fuel cells.
Mitsubishi Electric demonstrated laser-backlit LCD TVs as reference exhibits. The company said they incorporate red laser and cyan LEDs, with a color gamut about 1.3 times greater than conventional LCD TVs with white LED backlighting.
A model demonstrates new phone technology from mobile carrier KDDI. The prototype handset lacks a speaker but can transmit sound by gently vibrating the phone. The sound can be heard through earphones as well as in noisy environments.
Aside from some cracked pavement, there were few signs of the March 11 earthquake and tsunamis at the Ceatec site. Toshiba, however, exhibited one of its servers that was being used at a town hall in Iwate Prefecture when the disaster struck. The data was recovered and restored to a new server.
iRobot was showing off its latest Roomba vacuum robots at Ceatec, but it also displayed this military PackBot, which was actually used at the crippled Fukushima Daiichi nuclear plant to help assess the disaster.
Another wacky marketing gimmick is the Mimicar, designed to promote the 2011 Tokyo Motor Show. The ears are meant to hear people's views about what kind of car will change the world. Zero emissions, maybe?