Faced with a shrinking compact camera market camera makers are angling for a position in any segments that show potential for growth. For Samsung, that means a range of higher-end cameras that combine the large, high-performance sensors and interchangeable lenses of digital SLRs with the smaller size of compact cameras.
It's a small camera, but Samsung apparently thinks people will use it with hefty telephoto lenses. This view shows something like a mid-range zoom with a petal-shaped lens hood.
The cameras will employ a relatively large APS-C sensor, the variety used in mainstream SLRs from Canon, Nikon, Pentax, and Sony. It's smaller than a full frame of 35mm film and the corresponding full-frame sensors in top-end SLRs, but it's a lot larger than those used in typical compact cameras. Larger sensors offer the possibility of higher image quality, but they cost more and make cameras and optics bulkier.
With the small lens, the Samsung NX cameras are quite compact. It would be a challenge to sell a camera with such a lens built in, but the interchangeable lenses offered by Samsung NX and its rival technology from Panasonic and Olympus, Micro Four Thirds, at least theoretically give customers the choice of a compact lens when they want it.