X

Multi-tablet households report (images)

Excerpts from Resolve Market Research report on tablet buying intentions.

Rafe Needleman
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
Slide20.JPG
1 of 9 Resolve Market Research

Tablets cutting into laptops, e-readers

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
Slide9.JPG
2 of 9 Resolve Market Research

Closing the case for laptops

Users report going to tablet for work-related functions.
Slide17.JPG
3 of 9 Resolve Market Research

Business users prefer tablets for simple tasks

For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
Slide7.JPG
4 of 9 Resolve Market Research

There's already a significant number of multi-tablet households

Android tablets look surprisingly popular among iPad owners.
Slide11.JPG
5 of 9 Resolve Market Research

Consumers expect to take two tablets, maybe more

Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
Slide5.JPG
6 of 9 Resolve Market Research

iPad 2 a popular business tool

Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
Slide12.JPG
7 of 9 Resolve Market Research

Experimentation is beginning

About a third of users planning to buy another tablet have no loyalty to their current brand.
Slide15.JPG
8 of 9 Resolve Market Research

There's more loyalty to apps

Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
Slide2.JPG
9 of 9 Resolve Market Research

Sample size and research sponsors

The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features You Should Definitely Know About

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos