Intel Inside isn't just PCs anymore

Intel's Paul Otellini walked his audience through the history of computing, ending up at... the smartphone.
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It's... a smartphone for China!

Lenovo CEO Liu Jun holds up his company's first smartphone--powered by Intel, natch.
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Go West, giant chipmaker

Liu and Otellini banter about the Lenovo smartphone, which will launch on China Unicom (in China) during the second quarter.
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Motorola hearts Intel, too

Motorola Mobility CEO Sanjay Jha makes a microappearance to announce a "multiyear, multidevice" Android partnership with Intel.
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Pick a shoe, any shoe

A massive interactive shopping wall filled with Adidas shoes? Why not? It's powered by Intel!
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I bring you... ultrabooks

Otellini turns to Intel's meat and potatoes, introducing the ultrabooks its various partners are announcing at CES.
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The Intel in the Dell

Dell Vice Chairman Jeff Clarke turns up to show off the XPS13 ultrabook, which does in fact look a lot like a MacBook Air.
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Enter the musician

See, will.i.am really is larger than life.
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It matches the suit

will.i.am toured the world and made music using his ultrabook, but it works just as well as a fashion accessory.
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