Hyundai's new flagship Equus get's the DUB Edition treatment and a selection of Genesis coupes and sedans get modded for the SEMA Show.
Hyundai Equus by DUB
At last year's SEMA Show, the Genesis Sedan was the top of the Hyundai food chain, but this year the flagship Equus is top dog.
This DUB Edition Hyundai Equus gets the requisite custom paint job and 24-inch TIS wheels, but we're most excited about the audio enhancements. It all starts with the factory Lexicon audio system but builds with a custom trunk enclosure filled with Infiniti Kappa Series speakers and KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.
Rhys Millen Racing (RMR) takes the Equus in a totally different direction, adding 30 horsepower with an RMR Signature Edition air intake and stainless exhaust (415 horses total). The RMR Signature Equus will also feature a huge 14-inch brake kit.
"The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model," said Michael Deitz, Manager of Product Planning, Hyundai Motor America. "The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform."
RIDES and 0-60 magazines take ambition to a new level, namedropping Ferrari, Mercedes, and Porsche as inspirations for this Sonata 2.0T. We'll see how close it gets to those high watermarks when its Sonata debuts at the 2010 SEMA Show.